Argubaly the most popular "Soda' biscuit in Malaysia.

Hup Seng biscuit is my favourite biscuit during childhood, until now the taste also delicious. There got several types of biscuit, the peanut and lemonade really recommend. Besides, I also love their packaging in which is independent package so easy to bring out and avoid it become soft.

A breakfast staple besides bread.

Hup Seng Cream Crackers is loved by many because it has a creamy, buttery taste that is accompanied by a crunchy texture that makes it quite addictive. You can eat these crackers on their own, or you can top them with your favourite toppings or dunk them in your favourite hot beverage.