I had never heard of this brand of body butter before I saw it on the "reduced" rack at Shoppers. I decided to give it a try since I've heard body butters are supposed to absorb and moisturize fantastically. Well, I got this "I Love..." body butter, lemons & limes for half price ($4.99) and it was worth every penny. I haven't had to buy any lotions or creams for quite some time, but something was calling to me from that tub of butter that day. I'm very glad I found this stuff. I have been applying I Love... to my body, arms and legs for just the last few nights and I already notice that my skin doesn't feel as dry (nor look it) as 'normal'. They have a lifetime client out of me! I will not use anything else after trying I Love...