Works like a charm.

Easy to use and works how it is supposed to. The size of the bottle makes it easy to measure the correct amount. I use this product with other ice cream products and I am always pleased with the results.

Amazing bleach

I have been doing my own hair for as long as I can remember and I love this bleach! And if you never used bleach before the packaging has very clear instructions.

I found this expensive. My daughter bought it with her allowance...and it made 0 digference in the tone of her hair.. We heard great reviews...but was very disapointed. She was crying. I gave her her money back..poor kid shes just 12 ..we thought this would be a great sfa eway to give her hair a bit of a unique look. :(

This is a great developed for use in hair colouring. I would not use this for attempting to bleach hair beyond one or two shades of the current colour, but for slight lightening or for darker colour depositing this is a great product.

It is a good consistency, not too thick but not so thin that it will run all over the place. I really appreciate that the bottle has a measurement for how many mL you have poured from the bottle. It makes it very convenient to use.

The price is pretty good for a branded product, but could have slightly better value. For people who only need single use amount of developer and want to shop only at a local drug store, I recommend this particular product.