THIS SAVED MY LOOK!! LOVE THIS SHAMPOO

I used the ice cream purple (no yellowing shampoo) on my hair after using platinum blonde by L’Oréal hair dye. My hair was orange at first, than I used the hair dye… my hair was YELLOW!! OMG 😱 I searched the net and read reviews and I chose this shampoo to hopefully help!! I was terrified that my hair was going to turn purple as I left if on and put a shower cap over it for 12 minutes… but instead it gave me the platinum blond I was looking for !! Thank you sooo much for this product!!

Great product!

I typically get my purple shampoo from my salon, but my stylist has had a difficult time getting my favourite in. Admittedly this was bought with the intention to cover me until my regular product came in, and it was the only option. Id never heard of it and was hesitant to think it would give me the same results. It isn't perfect but it does a REALLY great job considering the price. I would buy it again no question!

Amazing

This shampoo helps to maintain my blonde hair it smells amazing and it’s purple cookout helps with the brassiness on my hair. Definitely a great buy on a budget

Ice Cream Purple Shampoo

This stuff is AMAZING! Takes all the brassy tones and yellow out of my hair in just one wash. Leaves it a beautiful ash tone which I love. Leave it in for a few minutes and let it work its wonders. Be careful as it will stain your hands quick! Also can be quite drying if youre using it too often.

Effective, good Value

I was skeptical, but even my dark blonde / orange hair showed a significant difference. The blonde was significantly brighter (so much that even my bf noticed!!), The orangey parts when ashier. Still orangey, but it's not a dye so I'll take it

Amazing, depending on the results your after!

I swear by this stuff, and have for years. I have bright blonde/white/grey balayage and it keeps my hair looking like I just left the salon. HOWEVER, if you do not want grey/silver/EVEN SLIGHTLY purple hair, this product may not be for you.
Yes, it removes brassiness, but in doing so it does leave your hair very grey depending on the shade you started with. Honestly this product is more of a salon strength toner, then a shampoo so use with caution if this is not the look you're going for. It will stain your hands/scalp for a short period of time.
I would also suggest using a deep conditioner every week or so, being this bright blonde is not good for your hair and often with use of this product leaves it feeling dry. Ice cream has a nice leave in conditioner treatment that goes alone with this line and it works wonders. :) hope this review helped!

My hair is so thirsty for this

I have colored blonde hair and and I like to let my roots grow out a little so my hair gets brassy. This shampoo changed the tone and brightened up my hi lites. My boyfriend says it smells like the cleaner in public washrooms but I guess that's the price to pay for a product that works.

Would not buy this product again.

After reading all of the great reviews, I decided to try this product out as all the purple shampoos I’ve tried this far have not done anything for me. I had put a bit in my hair and lathered up. After about a minute, I looked in the mirror and noticed that something was off so I rinsed it out right away and my hair was quite purple. Very disappointed as i was happy with my hair, I was just looking to get some of the yellow that was starting and now I hate it. Awful product.

YES TO THE YES!

This stuff needs to be recognized! If you have blonde but have yellow tones showing and you want it GONE the same day buy this! Works AMAZING! Great price only $9.99, I buy mine from shoppers drug mart. 100% better then what you buy from a salon which is always way over priced and doesn't always help😒 TRUST me on this, I love it and you will too😍 Leave in on for maybe 5-10 minutes you'll end up with icy blonde if the yellows not an orange🍊 If you leave it on for too long (which I love to do) you'll end up with some light purple on some. It'll washout of course leaving you with a gorgeous white blonde👱‍♀️ Use a good conditioner after as purple shampoos tend to be drying. Also it does stain your hands so I'll usually quickly get it lathered in my hair, rinse my hands, continue my shower and it's off! No need to worry! Definitely recommend! You'll fall in love with it as I did!🔥🤍🤍🤍💋✨💁🏼‍♀️

Alleric to dye but this is safe

I have an allergy to hair dye and I am unable to use regular toner to tone my bleached blond hair. I was worried to use this because of the dark color but it washes out great doesn't irritate my skin and I've had no reaction in the two years that I've used it. It smells great and does a wonderful job toning.