I LOVE this purple shampoo!

I've tried several drug store purple shampoos to bring out the white blonde in my highlighted hair and keep the brassy yellow colour away, and this is by far the best one. It's thick, so you can put it on your wet hair in the shower and let it soak for a while and really let it get into the blonde of your hair. I've even used it as more of a hair mask when I've had some really brassy parts of the blonde from the pool.

The smell is light and nice, it makes my hair feel really clean, and doesn't change how my hair styles or lasts between washes.

I love love this shampoo. It's great smelling and it makes your hair silky and shine.
It makes my hair bright and brings out my natural highlights. You won't be disappointed with this product.

The Ice Cream Shampoo - Purple is for blonde silver hair. This product is great in that you just need a dime's worth depending on the length of your hair and it lathers up perfectly. No problems with rinsing as well. The only problem I had and my two daughters was the gawd awful smell when washing your hair. We all smelled it before I bought it and we liked it but when we each used it, it sounds ridiculous but I felt physically ill. My daughters did not have that severe of a reaction but they did not like the scent at all. We each tried it a couple of times to make sure it wasn't just us or an off day but the results were the same.