I myself am not a huge fan of spice, but the rest of my family is. Honestly this is a great snack, but it's just mediocre for me. It isn't anything I would say is a must buy or that I can see myself running out to repurchase, but if I stumble upon it while shopping, sure why not. It's a little annoying to eat though. I don't like how fine everything is, i prefer snacks that are easier to eat. My brother loves it though. It's also gluten free which is always a plus in our family.