I originally suspected that this was just another gimmicky infomercial product. After cutting my thick, curly hair into an A-line bob, I was forced to constantly straighten my hair. I wanted to flip the ends under, and I ended up using a bunch of different hot tools (straightener, curling iron, blow dryer) and products to get the look I wanted. I saw a ton of positive reviews for the InStyler so I decided to give it a try. (By the way, I recommend the Max over the original - the barrel of the Max rotates both ways, while the original only rotates in one direction). I love this thing! Short, long, thick, thin, hair of any texture and style - this thing is amazing! I highly checking out some YouTube videos so you can see for yourself. Amazing! Replaces all my other hot tools. Love and recommend!