Love these hair dye, got some vibrant hair colours.

This company has amazing colours ive used the sky blue and the purple and pink before, very nice colours and if you like bright vibrant colours i recommed all the bright colours that show on the box, the outside of the boxes colour is the same colour that comes out in your hair if your hair a little light or bleached.

I love this brand

I tried the metallic Sky Blue on bleached hair and it turned out so amazing! It seems thick and pigmented enough that it would even turn out half decent on lighter hair colours. This is my go to hair dye for the last year but my only complaint is that it stains everything! My tub is always stained within seconds! My hands, face, ears, neck and nails are blue! It fades off my skin after a couple days but just be very careful with this one because it doesn’t take long for it to stain

Wow!

Absolutely amazed by this dye. Have been using for 2 years now. Super price at Sally’s. I’ve used sky blue, teal and radiant orchid! The blue lasted forever!!! So easy to use. Simply apply to dry hair

LOVE this hair dye product!

This is my go to hair dye for at refreshing my current colour from dull to bright or doing my own colour at home. It is offered at stores those of us who do not have a beauty membership can access, so any regular person can buy this easily! It is also great to dilute with clear dye or conditioner to get that soft pastel look you're looking for. I love these dyes and continuously buy them, and recommend them to friends who do their hair at home. Great product!

works amazing but hair to get rid of when wanting a new colo

its a good product i dyed my hair red and the color lasted a good 5 months and wasn't fading out ....but now that im trying to get rid of the red to change color its nearly impossible already had 2 bleach treatment and will need more

Very thick

This stuff is thick, so you might guess you should mix it with conditioner. It's actually so thick you'll still see clumps of it when you do. What I do is I mix it with boiling water first, then mixed the coloured water with the conditioner to get it to that nice paste. Now the real problem is the whole process of mixing and dying your hair is so messy and this stuff STAINS when you get it in dark colours (mainly blues and greens). Please mix it in with something you plan on throwing out like takeout containers + plastic spoons/forks. I got the colour aqua, and blue and green semi permanents are notorius for lasting a long time. Now when I say it stains, it stains. It won't stain as much in brown hair, but in blonde/orange hair it will fade in about a week or 2, and then it'll leave your hair green for eternity. I used this to dye my orange hair an emerald green and after furiously washing it for about a month it never budged. I ended up rebleaching my hair and it still left a green tint to hair (though not as bad). About a month after rebleaching my hair it started to yellow because the toner had washed out. I had thought I was finally free from this curse but once I toned it again it was still there. Eventually, the only way I got it out was by cutting it off. I now use it to add ash tones to my brown hair.

Love this product!

I love playing around with hair colour in my short pixie style. I have naturally dark brown hair...boring! To add some excitement, I get my hair stylist to safely ‘lighten’ my hair so that I can then play around with different colours. I have tried several Ion Color Brilliance Brigths (purple, Azur, Fuschia) and like them all. My current fav is Smokey Amethyst!!

AMAZING!

Hands down would buy again! I've bought and used every colour this line has to offer, I love, love, LOVE it! The colours last anywhere from 4 shampoos to 3 months. Bright, vivid, amazing colour!

Ion Color brilliance Semi-Permanent Color

I lightened my hair to a white blonde to use this. I bought the titanium color, and followed the instructions. It barely left any color deposit and what little was left washed right out in my next shampoo. There are far better color brands on the market.

Easy touch ups!

I use the Brights Red to keep my hair looking vibrant between salon visits.
The formula is a little thick so I mix mine with some color protecting conditioner. I always let it sit for about an hour and make sure I keep my head wrapped. This does stain so make sure you wear gloves!