works amazing but hair to get rid of when wanting a new colo

its a good product i dyed my hair red and the color lasted a good 5 months and wasn't fading out ....but now that im trying to get rid of the red to change color its nearly impossible already had 2 bleach treatment and will need more

Great product!

Ion is the only brand I use since I discovered it. It's PPD free, doesn't dry out my hair, and smells great! The only downfall is that the product is a bit too thick to spread easily, so I get a shade or two darker and add some conditioner. Colour lasts a long time for a semi!

Ion hair colour is awesome!

I love Ion hair products. The price is reasonable, and the colours are varied and unique. Plus, you can easily mix colours together to create your own custom colour! I mix it with conditioner to get more pastel colours, and even then the colours last a surprisingly long time.

This has been my go to hair dye for the past year if not longer. To be honest I buy it mostly because it is cheap. $7.50 or around there. There are tons of colours to choose from (brights, neons, gemstones, and normal colours too).
You can also stretch out the product by adding conditioner (the product is quite thick) this trick also works to make your colour lighter, instead of buying the "pastelizer" which they also sell as well.
The staying power is quite good too as long as you use sulfate free shampoo and cool water to wash your hair. I dont do this all the time but the colour just gets lighter, not blotchy.