Love these hair dye, got some vibrant hair colours.

This company has amazing colours ive used the sky blue and the purple and pink before, very nice colours and if you like bright vibrant colours i recommed all the bright colours that show on the box, the outside of the boxes colour is the same colour that comes out in your hair if your hair a little light or bleached.

I love this brand

I tried the metallic Sky Blue on bleached hair and it turned out so amazing! It seems thick and pigmented enough that it would even turn out half decent on lighter hair colours. This is my go to hair dye for the last year but my only complaint is that it stains everything! My tub is always stained within seconds! My hands, face, ears, neck and nails are blue! It fades off my skin after a couple days but just be very careful with this one because it doesn’t take long for it to stain

Wow!

Absolutely amazed by this dye. Have been using for 2 years now. Super price at Sally’s. I’ve used sky blue, teal and radiant orchid! The blue lasted forever!!! So easy to use. Simply apply to dry hair

LOVE this hair dye product!

This is my go to hair dye for at refreshing my current colour from dull to bright or doing my own colour at home. It is offered at stores those of us who do not have a beauty membership can access, so any regular person can buy this easily! It is also great to dilute with clear dye or conditioner to get that soft pastel look you're looking for. I love these dyes and continuously buy them, and recommend them to friends who do their hair at home. Great product!

Love this product!

I love playing around with hair colour in my short pixie style. I have naturally dark brown hair...boring! To add some excitement, I get my hair stylist to safely ‘lighten’ my hair so that I can then play around with different colours. I have tried several Ion Color Brilliance Brigths (purple, Azur, Fuschia) and like them all. My current fav is Smokey Amethyst!!

AMAZING!

Hands down would buy again! I've bought and used every colour this line has to offer, I love, love, LOVE it! The colours last anywhere from 4 shampoos to 3 months. Bright, vivid, amazing colour!

Easy touch ups!

I use the Brights Red to keep my hair looking vibrant between salon visits.
The formula is a little thick so I mix mine with some color protecting conditioner. I always let it sit for about an hour and make sure I keep my head wrapped. This does stain so make sure you wear gloves!

I ABSOLUTELY LOVE IT!!!

I have to say I love the product! The color is so vibrant and long lasting as long as you use cold water and appropriate shampoo and conditioner. It is a thicker texture which makes it easy to apply without dripping everywhere!! My favorite color would be the radiant orchard or the aqua!! Make sure you put conditioner on your skin though otherwise you will be that color! I've used this product for over a year and I still find different ways to pair the color and they are constantly coming out with new colors.

Love the color

The colors are so bright and vivid....ive tried a few now and all I've imagined and more. Definitely recommend this product to anyone who likes a lil fun in their hair

The only hair dye I will ever use!

I can honestly say that I've almost tried every brand of hair dye. Ever since a Sally's came into my town I got the privilege to move away from the box hair dyes and got to experience an aray of more specific hair dyes. I love ion because they offer an enormous aray of colours and I find the product to work amazingly well with my hair. Also I don't find it to be harsh on y hair like other dyes are. I reccoment this product to everyone that I know.