Works well

I feel like this lightened is dummy proof. I'm a non professional and it gave me a solid, flawless lighten from black hair. Very minimal damage as well!

This is a fantastic hair lightening powder. It works much better than the regular drug store pre-measured and pre-mixed lighteners/bleaches.

It has very good value, especially if purchased in a larger container at a beauty supply. It is very convenient because it comes with a scoop for one portion of the lightening powder. It mixes well, and gives off very little dust just as claimed.

It also says it is a conditioning formula, which I can believe as my hair has never felt fully stripped or ruined after using it. I have used this lightening powder several times, including to bring my hair to a near white tone in order to dye my hair blue or purple or extremely light pink afterwards, and I have had great success each time I've used it. It does not bring your hair to a perfect neutral colour but it does do fairly well to lighten without making your hair too brassy. It can easily be remedied with a toner or toning shampoo.

It mixes with any developer to make a nice and thick mixture. It is smooth and covers hair well. It does not have a horribly harsh smell to it, though it is still not exactly fresh smelling. This is to be expected of a strong chemical lightener though and it is not a complaint.

I am extremely satisfied with this product after many uses of both it and other lightening powders and in the future I will continue to purchase this product.