I really like how easy it is to apply the IOPE foundation to my face. It pretty much stays on my face throughout the workday and has a very light scent. I find the coverage is medium but I don't really build up the coverage too much so maybe coverage is better than I'm aware of. Iope is a Korean brand and in general Korean makeup favours lighter colours and the dewy look. My skin is very fair so I use the lightest shade but IOPE is very limited in colours. I'm not a huge fan of the dewy look but I can live with it. However, it does make your skin feel just a bit tacky. It's not cheap but I like it enough to keep buying it!