To date it is the best flat iron I have ever used!

Just one move of the switch and it's ready to heat up. There are no temperature settings other than ON.

The Flat Iron has a SMART automatic temperature feature. This feature adjusts the temperature required based on the thickness of the hair and texture. It will remain at a higher temperature while doing the bulk of your hair and then lower when you do your bangs (if you have any).

The plates of the Flat Iron are 100% solid ceramic, which as an added feature and bonus, they also pivot.

For those of us who are lefties, be rest assured as ISA's Victorya Flat Iron has an ambidextrous design!!

The 360 degree swivel cord is a feature that I absolutely fell in love with. No more getting tangled up in the cord or the cord falling in my face or being in the way while I am trying to maneuver the iron.

Travelling will not be a hassle, especially overseas. The flat iron is sleek and compact and can be plugged in ANYWHERE due to it's Universal Voltage.

I was also happy to find out that ISA Professional stands behind their product so much that they offer a warranty on this product for a full 2 years!!