I have long long hair and so many brushes are literally painful to use.....not the ISINIS brush! I love it!! I have great control with it and it really does effectively brush out my l hair. (it's past my butt!) Hands down this is the best brush ever and I tried many to get to this point. I now own 5 of them and I keep one in my purse, the car, the bathroom and the other two are put up as spares because I don't ever want to go without this brush!!