Great

This product was received as a sample from an order I placed with IT Cosmetics UK website. I like the fact that it has a spoolie on one end unlike Benefit’s Precisely My Brow mini pencil. The shade I am using is Universal Taupe which should work for any shade of brow hair. Like Precisely My Brow you can create individual hairs if you want a more natural looking brow. You can also ‘scribble’ to fill in large areas and draw lines above and below your brow if you want a stronger looking brow. I have used the pencil both ways when creating my brows depending on how I feel that day. I always do my brows after my foundation and before completing the rest of my makeup as this may change what type of makeup look I do. The first time I used the pencil to complete a natural looking brow, my hubby commented on how awake I looked. He prefers it when I do a more stronger brow though I don’t feel confident or comfortable wearing this look every day. It is a good starter pencil if you have never done your brows before and works well underneath Benefit’s Gimme Brow +.

So easy to apply to get the perfect eyebrow!

I have tried so many brow products. I have stopped searching because I found this! It's crazy how the color works with every skin type and pigment. It is super easy to apply and I cannot leave the house without doing so!

The best brow pencil

I was bought this in a makeup kit for a gift. I'd never tried it cosmetics before. I was a little sceptical about the universal colour however I was very quickly convinced. I won't use another brow pencil. The colour is perfect and lasts all day

I Love it

I got this pencil in my Ipsy bag, and I love it!… the color suits me perfectly. It glides on easy and helps define my eyebrows. The price is a little steep but it last a long time.

Fleek or Whatever Brows

The only makeup I really put on is stuff on my brows. This product does that job and does it well. The color works well for me (dark brown...can’t say it’ll work well for lighter hair colors). It covers well, is simple to use, and doesn’t break easily like many other brow pencils.

Best eyebrow pencil

This It Cosmetics eyebrow pencil is a universal shade that works for everyone. It’s not a conventional eyebrow pencil with can be too harsh and difficult to use but more of a crayon type of formula and tip. It also has a brush on the other end that you use after filling your brows to shape them and blend in the color. It is very easy to use too. It takes seconds to apply. It costs around $20 and can be found at Ulta, QVC and Sephora. I highly recommend this for everyone

LOVE LOVE LOVE

I found this product sort of by chance, but in love. Brows are so important and should be showcased. It's amazing how good brows can make a difference in how you look. I wasn't sure about the universal part but after watching the creator's video online and she explained how hard you press gives you the desired color. Incredible results, looks like real hair and comes with a spooly. Awesome stuff! You need it!

Love it...

A while back Browsing on the justfreebies site I came across a get freebie click in and viola @itcosmetics was giving 2 samples for an honest review ......
I find this brow pencil amazing !!!!It's not super waxy and goes on very natural not heavy or blotchy I can adjust the color by pressing harder This is perfect. Completely puts me in control,the brush on other end helps "set" I
Really like it easy to use and stays on all day .
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The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better! 
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It cosmetics brow product

I really didn’t like this product. I wanted to like it but it didn’t work at all! I literally had to break the eyebrow pencil to try and get the brown on my skin, lol. It doesn’t go on. It doesn’t work well and the one I purchased and got didn’t do anything for me sadly. I won’t be purchasing this product again although I like it cosmetics and I won’t recommend this product,

Amazing brow pencil

I totally love the DIOR brow pencil (Universal) but it lasts less than two months and it is expensive. I was able to get three of these for pretty much the same price and the color is virtually the same. My hair color varies from light blonde to light brown and the pencil matches...

I would not recommend for darker hair - especially black but other than that it is awesome