Goodbye dark circles

I have very pale skin and crazy dark circles so I’ve tried a million different concealers before this one. Once I tried this I fell in love. I use this over my tinted moisturizer and my dark circles are gone. It has such amazing coverage for such little product. It also builds well if one layer isn’t enough for those tired eyes

This worked so well for me.

I get dark circles under my eyes that make me always look tired! This worked so well for me covering them up! It brightened up my eyes and made me feel so much better about my makeup. It is light and creamy and overall worked great. It lasted all day on my face.
I would recommend and will continue using and buying this product in the future.

Surprising, but amazing

For a product that was less than ten dollars, I was sure that I would be getting a zero coverage drug store concealer, not the case. It is amazing, full coverage, brightening, beautiful. The only problem I have is the creasing and the need for a setting powder, luckily IT cosmetics makes the best setting powder I have ever used. Great brand, just really unfair that their shade range does come any darker than me.

Hides well.

I really love this concealer, a huge favorite of mine! Not much is needed to hide these nasty dark circles under my eyes. It also great for redness on your cheeks, which I have also. Plus, perfect for your nose or lips to hid your imperfections. Hides very very well, no ceasing or heavy caked up spots left on my face.
Comes in a few different colors I use the fair cause my skin is so light.
Highly recommend.
I use also on my lids to keep eyeshadow last longer.

Amazing

I've always had very dark colouration and thin skin around my under eyes and nothing could properly conceal them until I found this baby! It is a heavy consistenty product but it applies great and leaves your face looking refreshed and in no way cakey. It's my favourite product that I always go back to.

Good concealer

I have rosacea and dark circles. I find with my sensitive skin i need something that won’t irritate my skin. This concealer is good. It does crease a little bit when it is on for awhile but it does go on smooth and the finish is nice. It smells nice too. It’s a bit heavy so I don’t use it everyday.

Great for dark circles

I received the illuminating concealer as a sample but then had it stolen and wanted to replace it because I LOVED it. I could only find this one. I love this product but think that the illuminating one does conceal dark circles a little better.
I love how thick the product is - you don't need much to cover up. It lasts awhile but I do find it to be quite pricey.. that being said, I will continue to purchase it if I can't buy the illuminating one because it is very effective. With three kids 5 & under, I need this stuff.

love love It cosmetics concealer

I love the It cosmetics bye bye under eye anti aging concealer. I have genetic dark circles under my eyes and I apply the It concealer over my foundation and it does a great job covering the dark circles. It does not fade or crease for at least 12 hours. I never have to do touch ups or worry about lines under my eyes

I'm a concealer addict...

I have incredibly deep set eyes and pale skin (thanks dad!), which causes me to have dark circles all the time. I've tried so many concealers and this one is a winner! It's kind of oily and heavy though, so I only use it under my eyes - the tube lasts forever!

omg love it

I got a sample size of this in an Ipsy bag several months ago and I have gone out and bought a full sized one. It covers every thing ab=nd a little goes a very long way and lasts all day. I really love this product.