Great for dark circles

I received the illuminating concealer as a sample but then had it stolen and wanted to replace it because I LOVED it. I could only find this one. I love this product but think that the illuminating one does conceal dark circles a little better.
I love how thick the product is - you don't need much to cover up. It lasts awhile but I do find it to be quite pricey.. that being said, I will continue to purchase it if I can't buy the illuminating one because it is very effective. With three kids 5 & under, I need this stuff.

love love It cosmetics concealer

I love the It cosmetics bye bye under eye anti aging concealer. I have genetic dark circles under my eyes and I apply the It concealer over my foundation and it does a great job covering the dark circles. It does not fade or crease for at least 12 hours. I never have to do touch ups or worry about lines under my eyes

I'm a concealer addict...

I have incredibly deep set eyes and pale skin (thanks dad!), which causes me to have dark circles all the time. I've tried so many concealers and this one is a winner! It's kind of oily and heavy though, so I only use it under my eyes - the tube lasts forever!

omg love it

I got a sample size of this in an Ipsy bag several months ago and I have gone out and bought a full sized one. It covers every thing ab=nd a little goes a very long way and lasts all day. I really love this product.

This is my holy grail undereye concealor. I got a sample size of this in an Ipsy bag five months ago, and I've used it just about every day since then and still haven't run out. I actually bought the full size several months ago thinking I was going to run out of the sample soon, but no--the stuff lasts forever. The full size is only about $25 and I anticipate it lasting me for at least a year, if not more, so the value is incredible. It is also the only product I've found that comes close to covering my dark undereye circles, and it applies smoothly and evenly.

Omg factor !!! The only downside is I can't purchase it cosmetics in Canada :(. But this is seriously an amazing concealer, my mom eye bags disappear when I apply this.

This concealer is by far my favorite I have ever used. I use it all over my face. It covers everything from redness to blemishes. Most of all it brightens my under eye area.

IT Cosmetics Bye Bye Under Eye Anti-Aging Concealer is a cosmetic jewel! I use it as on overall concealer as I don't really have problems under my eyes. It works fantastic at covering up acne scars and blemishes and a little goes a very long way. It is a staple in my make-up bag!

I was given a deluxe sample of this to try, in the colour medium. I have mature skin, so I am always on the lookout for a concealer that doesn't highlight my fine lines. This one did the trick. I found a little went a long way, and it didn't require heavy coverage. I set it with IT powder, and it lasted all day. My only hesitations in buying this is the price, and availability in Canada.

Hands down the best concealer I've ever tried. It's thick so a little goes a long way and it offers full creaseless coverage that stays on all day . I first thought it was pricey but it last so long it's definitely worth every cent .