Amazing!!

This concealer is one of my top favourites, it illuminates any dark circles I have from lack of sleep, I will be definitely be ordering some on my next makeup order !

A little goes a long way

Love this concealer!! A tiny bit goes a long way with great coverage. Long lasting. Blends well. Definitely worth the price as it's a product that lasts along time

Great coverage

I love this concelar by It! Cosmetics and use It almost daily! It compares to a lot of higher end concelers and comes in an easy to use tube. I love how it hides not only undereye circles and puffiness but other facial blemishes and imperfections I highly recommend this concealer to everyone and suggest you run over to your nearest Sephora to buy one!

Great for aging skin!

SO many of the concealers on the market are made for the twenty-somethings who don't have many fine lines or creepiness. Meaning the concealers dry down to a finish that accentuates your age, rather than covering it up. This concealer is the answer! It's full coverage, thick-ish consistency, with a very emollient formula. It is creamy so it take a bit of time to set on its own or can be set with the right powder. I have dark circles and it does a great job of covering them up while also leaving a moisturized effect on my under-eye. Which means I look younger than before I put it on and I look like I got 12 hours of sleep (when I did not!)
If you are in your 40's or 50's, this concealer is a must try!

Loveeee

I stinkin' love this concealer! It's FLAWLESS! It's a little on the spendy side, but rest assured... it is worth it! I'm seriously addicted. Its smooth, creamy, buildable, and makes you look like you have fresh, beautiful baby skin!

My new favorite.

Not only does it completely cover any dark circles you may have, it also makes a great highlighter. It has become a staple in my contouring routine. Fuller than full coverage, blendable and silky smooth. A little goes a long way, making it a good value, and something you won't feel bad about using daily.

The name says it all!

With aging skin it was time to shake up the old makeup routine. A Sephora girl recommended this and I’m in love! Full coverage (or less if you desire), and stays put for my 12 hour shifts as a nurse. Warm it on the back of your hand, apply and blend with a damp sponge.

Great under eye concealer

My go to under eye concealer now! I got a sample from Sephora as I was worried about how thick the consistency is. I was worried for nothing, i apply a small amount with my concealer brush, warm up by lightly dabbing with my finger and then pounce in with my beauty blender. I bake it right away with Laura Mercier Translucent Loose Setting Powder so it does not crease Or separate at all. Love! Love! Love!

Hides my 45-year old under eye circles

I’m a dedicated IT cosmetics fanatic. I first discovered IT cosmetics after I was diagnosed with Rosacea. I was searching makeup that would hide flare ups but also look natural. This product is by far my favourite discovery in the IT cosmetics line. With the recent addition of more colours, I have found an improved colour match. The concealer is priceier than drugstore products but worth every cent.

my favourite concealer!!

This is my favourite concealer of all time. Although it is meant for under eye and covering up dark circles, on occasion I also use this as a general concealer to coverup blemishes. The consistency is quite thick and tacky, so a little product really goes a long way, so small tube really last forever. The only drawback is this concealer is only produced in a few shades, so you may or may not beable to find a very good match if you are on the extreme ends of the spectrum in terms of skintone.