Shade range could be expanded

This product has a limited shade range which should be expanded. It is great for no makeup makeup days, lightweight and it has SPF which I love. Not bulletproof staying power though.

My New Holy Grail!!!

I have been searching for a foundation/cc cream for such a long time and for one that I can actually depend on and it will have my back throughout an entire day and I haven't had great luck until I tried It Cosmetics CC+Illumination Cream. I ordered both, the original Your Skin But Better CC Cream +SPF 50 and the Illumination CC cream as I wasn't sure which one would work better on my normal to dry skin. I have tried over 100 different products and every single time something would be wrong or it wouldn't work well with my skin and a whole bunch of other issues. I was a bit worried at first as the creams weren't that cheap and I didn't want to just throw my money away but I am so glad I took that chance and ordered both of them. As soon as I got them I couldn't wait to try the Illumination Cream as I love my skin to be on a dewy side and I was hoping that the It Cosmetics Illumination CC Cream will give me the right amount of coverage, that it will not cake up and crease under my eyes, that it will give me a certain amount of glow with the coverage, that it will be easy to apply and that it will last as It Cosmetics claims on their website (an entire day). Boy oh Boy, it went on seamlessly and the coverage was amazing, just perfect. It looked like my own skin but better like seriously and I didn't even use any primer at all. I was impressed but still kind of worried, but after I wore it for about 10 hours and looked at myself in the mirror I was amazed. My skin looked amazing considering what I had gone through that day and the areas that I was touching didn't seem like they were missing any product. Remember, I didn't use any primer at all and I used just a tiny bit of setting spray and this foundation lasted an entire day without cakiness and creasiness and any sort of movement. I absolutely love it and as you can see I could write an entire day about this product but I would suggest that anyone at least once tries this product out especially if you have a skin like mine which is normal to dry. I purchased over $800 worth of It Cosmetics products and I cannot believe that so many worked out so well. They definitely have a customer in me and I hope that you guys give it a try as it really works and you will be more than happy with the purchase.

Worth every penny!

The coverage of a foundation with the hydrating illuminating coverage of a bb cream. This is my holy grail and it’s the most multi use foundation I’ve ever used. Buff in with a brush and it’s medium/full coverage that’s buildable and lightweight. Mix with a face cream for a beautiful light tinted moisturiser that evens skin tone and looks flawless. Buy it!

Amazing product for the summer

Absolutely love this! It gives me a dewy look. It is on the thick side but when its blended into the face irs flawless. I love IT cosmetics. I have freckles and it covers most. Price is decent. It doesnt hang onto your dry patches. Easy to use since its a squeeze tube. Recommend to every girl

Very pretty , good for everyday

I bought this upon a recommendation from a Sephora employee.. And i love it!
It does not emphasize my pores which is a total plus and boy do I ever glow!

The only downside is the amount you get for tge price... Holy expensive! I mean, $50 CAD for a tube the size of a concealer tube is pretty crap, I would expect that price from a designer label

Other than that, shes a beauty!

Your Skin But Better? Sure, but...

So the cons are this product is expensive and the shade range sucks. I am 'light' but with this CC foundation I'm 'fair.' I end up using the light shade in the summer when my face tans a little. Also, unless you use a great primer, this stuff settles very visibly in fines lines and wrinkles on your skin.

The pros are it does exactly what it promises- it is a full cover foundation that is created for sensitive and rosacea skin (the owner of the company has rosacea herself), provides 50 SPF (amazing for a foundation and for overall protection of the skin). Covers beautifully but not a lightweight foundation. There's substance to this product on the face.

Overall a keeper in my collection