Last all day and not just a blush it's a highlighter as well . Gives a nice shimmer to the cheek that I have fallen in love with. The only thing I could find wrong is the price. It is expensive and you can only purchase it in Canada on the home shopping chanel.

I love my IT Cosmetics CC+ Radiance blush in Sugar Plum. It has a lot of shimmer which I thought I may not like but I just love it. I can skip the highlighter (or not). I have porcelain skin but I have always had a hard time getting blush to show up and stay on my cheeks. This blush is so pigmented and it lasts all day. The ombré effect has almost all disappeared with use. the darker colour now makes up 80% of my compact. I recommend this product.

I have a love-hate relationship with this product. This blush comes in three shades (I have Sugarplum) and claims to be a "color correcting + anti-aging blushing veil." I have a hard time understanding how a blush can be color correcting. I can't say I agree with that claim and I have no idea whether or not it's anti-aging. The packaging is beautiful - it's sleek and elegant looking. The product inside is absolutely gorgeous as well. The blush starts as a very dark color and gently fades downward into a lighter color. I swirl my brush around and the result is an even, plummy purple color, as the name (Sugarplum) would imply. The color is gorgeous although it is extremely shimmery. If you're not into sparkles, this isn't for you. The texture is super smooth and buttery. My only issue with this blush is this price. It's up there in cost and I feel as though the product is a liiittle gimmicky. I have to admit that I really like it, but I don't think it's worth the splurge for everyone.