Love love love it!

I saw this being advertised on QVC and I'm a sucker for infomercials but they have a great return policy and the price was great, plus I was very intrigued by the presentation, so I bought it. I love the fact that It Cosmetics works with plastic surgeons and I've had many great experiences with their other products. I am getting older and anti aging products are important to me so the fact that this foundation has their wonderful Confidence in a Cream product mixed into it was a huge plus for me. I don't think your ever too young to take good care of your skin so even if your in your 20's, using good quality products isn't a bad idea. In fact, it's a wonderful idea to get into the habit of using products that will help you now and in the future. They have a great selection of shades. I use medium and it looks great! The brush it came with is awesome and my makeup is done in minutes, literally. It's so fast. Plus I have the occasional hot flash and this foundation holds up throughout the day for me. I can't say enough about how great this product is. One nice thing is that is came with a brush to apply it as well as a makeup round puff in case you prefer to apply your makeup with that instead or you keep the puff in the compact so that you can do touch ups on the go without having to bring a makeup brush with you. It's just a great added bonus. I would definitely recommend this foundation for anyone that uses anti aging creams or wants to and that likes a matte foundation.

Great coverage

This by far has been the best full coverage foundation that I have used. I love that it is full coverage but doesnt feel thick on my face. The brush I got with it works so well for blending and applying it. The color matched my skin(medium) and hid all my imperfections. It goes on so smooth and creamy feeling. It even gives my skin a nice glow. It is a facial in a compact for sure. I can tell that what they use to make it is really helping my skin. I would recommend this to all my friends and family.

Even though I'm calling this a foundation, it's a combination of color and serum that wears like a second skin. I love it! My skin is a ghostly olive during the winter, and Fair is perfect for me. I’ve been using the sponge applicator to put on the product, and then going over my face with IT's slanted cosmetic brush. I love how buildable the color is, and how it really does feel like a treatment as well as a cosmetic product. I plan to go up a shade to Light for the summer. SPF 50 seals the deal for me. The compact is well-made and portable, too.