I love all iT products, but this one disappointed. It didnt make it thru a work day without smudging..

I never had any luck with Waterproof eyeliners, the previous ones I tried never seem to last very long before it would start smudging after 3 hours. After seeing the IT No-Tug Waterproof Gel eyeliner on the Shopping channel, I decided to take the risk on trying another Waterproof Eyeliner product.

After the first application (which has to be put on gently) it glided smoothly. I wore this eyeliner all day (day and night) it never smudged or leaked. It is absolutely amazing. This is the quality I was looking for for the longest time.

I was hesitant before purchasing but I now believe that IT Cosmetics really stand behind their Brand and mean what they say that this product really is Waterproof and anti smudge. I'm sold for life - I don't mind spending a few more dollars for this kind of quality and never having to check my eyes throughout the day to make sure I don't look like a clown. Great eyeliner.