Great

I had seen this on their QVC UK shows and wanted to try it as eyeliner is part of my every day look, I don’t wear eyeshadow unless I am going out out. I ordered it from their UK website and picked the shade Brown as most of my eyeliners that I wear on a daily basis are black. It is a lovely formulation that is long wearing both outlining the eye and in the water line. I had even used it to tight line my eye. It looked fantastic when I did it. But unfortunately I have had to stop using it as I have been diagnosed with Dry Eye and MGD, my hubby would always say my eyes looked sore and red whenever I used it. My eyes are sensitive to some of the ingredients in the formulation which means I cannot wear it at the moment I am hoping that once I have my eye problems under control I can wear it again. The shades that are available in the range are prefect and all the colours I would wear. One point of should make is that even though it is waterproof it comes off easily with makeup remover without having to rub the eye area too hard.

I fell in love! I am someone who wears black eyeliner every day. I usually wear liquid eyeliner on the top and pencil liner on the bottom, but as soon as I found this pencil, liquid eyeliner went out the door! This liner glide so smoothly onto the lid and it actually lasts all day long with no transfer at all! I want one in every color!

This is by far my all time favorite eyeliner. I have used many, and happen to receive this in one of my monthly sample boxes and I am so glad I did. I am now a member of it cosmetics and use other productside of theirs. This eyeliner goes on so easily and smoothly, stays I place very well, and has very vibrant color.

I use this product on clients attending functions that bring high emotions because I trust its waterproof capabilities. It glides on smoothly with NO-TUG and no lumps. I suggest giving it a try.

This is my favorite eyeliner and use it almost every day! It glides on so easily and stays put all day, never have to worry about it rubbing off. Great

I received a sample size of this product in my Ipsy bag and I was very impressed with the quality! When they say waterproof they men it! It stays in place all day with no smudges and really glides on your eyes smoothly!

I never had any luck with Waterproof eyeliners, the previous ones I tried never seem to last very long before it would start smudging after 3 hours. After seeing the IT No-Tug Waterproof Gel eyeliner on the Shopping channel, I decided to take the risk on trying another Waterproof Eyeliner product.

After the first application (which has to be put on gently) it glided smoothly. I wore this eyeliner all day (day and night) it never smudged or leaked. It is absolutely amazing. This is the quality I was looking for for the longest time.

I was hesitant before purchasing but I now believe that IT Cosmetics really stand behind their Brand and mean what they say that this product really is Waterproof and anti smudge. I'm sold for life - I don't mind spending a few more dollars for this kind of quality and never having to check my eyes throughout the day to make sure I don't look like a clown. Great eyeliner.