This detergent is so gentle. It leaves clothes clean, fresh and soft. I used this on my daughters clothes from newborn through to infant. It's a little more pricey than the regular everyday detergents, but it's well worth it.

This is great for washing babies clothes. Very gentle.

I only used Ivory Snow for my kids laundry when they were babies. I loved the smell of it when it came in the powder but the liquid smells a little bit off. It is such a gentle soap for little onjes skin and it would be the only laundry soap I would use if I had more babies.

I used this detergent for both my children. It is so gentle on their skin and the smell is so amazing!! I even found myself using it on my clothes because I do have sensitive skin as well and this one never bothered me. The only downside is how pricey it is!!

It's been 3 years and I still use it for their laundry.. I can't help it, just LOVE that fresh "baby" smell.
A little goes a long way.

Ivory Snow baby laundry detergent has bin around for sixty years. My Grandma, my mom and I all used Ivory Snow to wash our babies close and wouldn’t use any thing else. Well at least until they got older, by that time every thing went in together to save time and water. How ever in my opinion when you bring your little bundle of joy home for the first time, the only thing good enough to do your babies wash in is Ivory Snow. It smells wonderful and it leaves all your babies close so soft and clean. Its bin specially formulated to rinse thoroughly out with each wash leaving no residue behind and it contains no harsh chemicals that may bother your baby’s soft skin. Ivory Snow comes in two formulations that you can choose from. Back when my boys where babies they only had the power kind. I found that it would fly every where if you weren’t careful, so if buy this kind be careful not to breath it in. It now comes in a liquid, 25 use, or the larger 65 use and the original powder in a 25 use box. Witch ever you choose I’m sure you will love the way your babies close come out of the wash, so soft and smelling wonderful.