Ivory Snow is a great product for effectiveness, love the smell and it cleans the clothes very well. Just a little too pricey.

I love the baby fresh sent! Its soft and gentil and i feel safe using it on my baby's sensitive skin. Does a great job softening his clothes and is effective. It is pricy but it does go on sale once in a while so stock up!

It may be a little expensive but so worth it. I've been using this since my daughter was born. Its gentle but effective and smells sooo good!

I love Ivory snow for washing my babies clothing it is a little high in price but you get what you pay for GREAT product

The hypoallergenic formula is perfect for washing newborn's clothes in. You will not want to use this for your 'normal' loads though because a) it's pricey, and b) it really doesn't take stains out very well.

I love this stuff but it is a little pricey.

I love the smell. This is really great. Using everyday for my baby boy. Amazing

although i have no problems with ivory snow, i find that the smell has changed and now it has sort of a fishy smell to it. when i compared the ivory with purex for babies, hands down the purex won for smell. as far as effectiveness goes, both do the trick. no allergic reactions, and got everything clean.

I love using Ivory on all my delicates...even the ones that are labeled "dry clean only". I find it works well in the delicate cycle and leaves my clothes smelling fabulous. Even gets out any stains I may have had on the clothes....oh it's also good on clothes for those who have sensitive skin like my daughter who has eczema.

Used for all my babies clothes, much easier on their delicate skin.. my youngest still has her clothes washed in it due to her sensitve skin and probably always will..