The smell is amazing- screams new baby. The price can run higher than most detergent brands so I usually try to find this detergent on sale or use with coupons. The product is effective at stain removal and the clothes are clean and fresh after a wash cycle.

This product was recently on sale at Costco so I decided to give it a try. The smell is amazing! Laundry smells fresh for days; as well as the laundry room!

I love this product. Smells amazing and I don't have to worry if it's gentle enough for my family. It's a bit on the more expensive side but I think it's worth every penny. I wish they had a fabric softener though.

I've used Ivory snow on my kids clothing when they were babies this product smells so great it;s very effective clothes feels so soft smells so fresh and clean I would recommend this product to anyone

Ce détergent à lessive est un incontournable à la maison pour la peau sensible des bébés. Avec sa formule hypoallergénique, il me permet d'avoir l'esprit tranquille. Il ne laisse aucun résidus sur les vêtements. Son parfum est si doux et ce même après plusieurs jours. De plus il s'utilise dans tous les types de laveuses.

My Mother used this product in the 1950's when I was born because I had super sensitive skin. So when a product has been around for over 60 years, you know that it works. Ivory Snow also gets clothes clean and smelling fresh.

I like this detergent for my babies clothes. It has no scent, no harsh chemicals and it cleans well. It Sells at every stores, and its not too expensive

I used to love the original Ivory Snow from when my kids were babies and was very disappointed when they changed their formula and the scent. I had continued buying it for my liking men's long after my kids were babies. I stopped buying it, but recently found a bottle with a 50% off sticker. I love the new scent..I use it on my sheets, and just finished washing my drapes, hanging them back wet, and am enjoying the fragrance blowing in. Not the same as the original, but still a nice scent, and the detergent did a great job at cleaning everything.

Originally bought this to launder my children's clothing and bedding due to very sensitive skin. My 2yo son has eczema and so I needed a mild but effective detergent for his clothing. With all the scratching, of course, there are blood stains (dots) on either the bedding, pillows, clothes etc.. (And blood is hard to get rid of..This stuff tends to get it off!) every type of stain I've encountered really! This is my number 1 and favorite detergent to use. I now use it to wash the whole family laundry. 5/5!

I started using this ivory snow laundry detergent to wash my own clothes because I have sensitive skin and I have to be aware of which kinds of detergent I use. This ivory detergent is super gentle and has never made me break out. A great price as well.