I always loved Ivory snow baby detergent .use it wash my son clothes years ago .been still buying it to wash some of my own clothing .love washing out my blouses or t shirts in ivory snow .when you wear them after it smells so awesome .you feel like baby all over again .

Ivory snow makes my son's clothes smell so good. It is sensitive enough for his skin.

Love ivory snow. It smells amazing and is nice and gentle on your babies skin. I've never had a problem with it even after three kids. It takes stains out pretty good (not all). And you don't have to use a whole cup for it to work. The price can be expensive but worth it.

I love Ivory Snow Baby Detergent! When I first had my son I started to research different detergents that I thought would be gentle enough for him but also removed stains etc. After trying a couple I have to say that Ivory Snow baby detergent is definitely the answer to my search! Love it!

Absolutely love this baby detergent. My baby has horrible eczema that was getting worse due to the fragrance in laundry detergents. She has had no such reaction to ivory snow! And the smell is amazing too! Would recommend!

This product is surprising!
It's delicate enough for baby skin but strong enough for stains! It's smell good also!
I even use it for my clothes which are "delicates"!

I know many people use this detergent for babies only and I was the same when my son was born. Well, he is now 4 and I have a 1 year old girl and I am using it still with both children. I just love the smell it leaves on their clothes and I love how good it is at getting tough stains out. My kids both also have eczema and this detergent is tough on clothes but oh so gentle on their skin!

I realy love this product. This Ivory snow no allergy and baby's linen smell very good.

I love the smell of ivory snow! I buy the large jug at Costco when it is on sale. One jug will last you a long time!

I love this Ivory Snow detergent specially for baby clothes. The scent is light and smells soft like a baby. It has the same cleaning power... great for taking out stains such as spit up, messy food stains... and yes even the dreaded #2 diaper stain! I use it for all our little ones clothes. It cost more than your basic Ivory but well worth the price difference.