Since flute playing in school used to be a part of my life, I always was a lip balm kind of girl and it just stuck because it was never sticky plus my lips do tend to get chapped in the winter without any! I always do a considerable amount of online research for most things before I buy and especially for beauty products, so of course the search for a great lip balm began. I ended up all over from youtube to make up review sites and finally came across this Jack Black balm. I went to Sephora and bought it for myself after reading the rave reviews. Since it is meant for guys, it doesn't have a glossy sheen which was just what I was looking for. The smell is great too - a nice minty smell and overall, it lasted for quite awhile. I love how it feels creamy when you first put it on but you can't tell when you look at it. The price of 7 dollars might be a little high but it actually lasts longer than you think since you don't end up using it quite as often to replenish your lips.