The packaging was attractive and I found these multivitamins to be easy to swallow. I liked that they contained vitamins as well as minerals, plus some additional supporting nutrients. Everything was indeed at 100% or more of the recommended daily intake, but that number can sometimes be subjective, so make sure to take a look at the actual quantities to see if they meet your dietary needs. The only deterrent for me might be the price, as these are a bit more expensive than some other options. However if the company is able to indicate what makes their product better or worth the extra cost, then the money may be well spent.