I got this in my ipsy bag last month and I love it! It comes in a concealer like tube and it goes on very smooth. It's a very thin, watery formula and you need to be sure to let it dry before applying eyeshadow. It held up all day! Kept my eyeshadow and eyeliner from smudging or melting off my fave in hotter weather and minimized my eyeshadow settling into the creases on my eyelids. My shadow still did crease a bit, but this really helped minimize it. It's also a terrific price. Too bad you have to order it from the States, otherwise I'd always buy this.