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We are hard core Kraft Peanut butter users, so going to the "other side" and trying Jif was really difficult.

I took the plunge, and it's surprisingly creamy, have minimal peanut butter smell, and is easy to spread on bread or toast.

The taste is less sugary than Kraft Peanut Butter, and doesn't really leave an aftertaste.

It's not really sticky, and overall a more muted peanut butter taste than I am used to - I am happy with it, but Husband has not been converted.