New for Spring 2014, I had to try it!! I bought the red, "Rouge" and it's the perfect level of sheer-ness for a tinted lip balm. The colour is buildable and the texture was great - slippery without being sticky or slimy and it didn't bleed into the fine lines around my lips (ymmv) which was a nice change lol I hope this product remains in the Joe Fresh lineup because I want all of the colours.