More like a sheer lipstick

The metallic packaging matches the colour inside, which is nice for easy identifying - but awful for displaying fingerprints and always looking dirty. The lid doesn't snap on, but rather twists on similar to a bottle cap. At first this feature really bothered me, but over time I've come to enjoy it since I know the lid won't come loose in my purse.
These tinted lip balms are VERY tinted, like a sheer lipstick - to the point where I don't feel comfortable applying them without a mirror for fear of making a mess. The high shine formula means they tend to slip outside of my lipline, but that is more noticeable with the darker shades compared to the lighter.
They are very moisturizing, but only on a surface level. I don't feel any moisture leftover after the product wears away. The colour will also accentuate dry patches. The scent is very reminiscent of a watermelon jolly rancher and tends to linger for a long time, there is also a subtle sweet flavor if you accidentally get some in your mouth.
On my lips the Blackberry colour translates to a medium cool toned berry and the Macaron is a muted lilac purple. Both shades are incredibly glossy upon first application but with minor wear calm down to a satin fish. They will transfer easily and wear off in about 60 minutes or so.
Overall I'd say if you're looking for a moisturizing lip balm, this is not the product for you. But if you're looking for a shiny lip colour and can find one in the range of colours, it might be worth a shot.

New for Spring 2014, I had to try it!! I bought the red, "Rouge" and it's the perfect level of sheer-ness for a tinted lip balm. The colour is buildable and the texture was great - slippery without being sticky or slimy and it didn't bleed into the fine lines around my lips (ymmv) which was a nice change lol I hope this product remains in the Joe Fresh lineup because I want all of the colours.

I picked up some Joe Fresh Tinted Lip Balm on the weekend in coral and blush. I'd say overall, it was decent. I'm not always a fan of lipstick because it feels cakey sometimes so I like to stick with tinted lip balms. This was right up my alley! The colours were great and they also kept my lips coloured and moisturized. I think it's great for every day use or when you don't want to over do it. I would recommend this if you're looking for something simple without paying too much. It's the same price as most other drugstore lipsticks but has the added benefit of moisture. I'd buy it again!