Waste of Cash

I got this on clear-out at the drug store. I followed the instructions carefully. There was basically no effect on my hair, it looked exactly the same. I tried it a second time and i noticed a slight change. In my opinion it really isn't worth the damage its probably doing to my hair.

WOW!!

This is AWESOME!!! it really works!! I just tried it today. After 4 years of no dye or highlights, ive been able to use it on my brown natural hair and this stuff worked. Its a bit lighter but thats what i wanted. Strongy recommend to anyone who have natural hair!

i love the way my hair looks and feels after only one use

very affordable , works very well , smells good , i would for sure recommend this product to everyone your hair will feel and look amazing afterwards !

Effective!

After only one use with shampoo and revitalization and I have already seen a difference. Effective for several days. I am chestnut and my hair went more towards chocolate after use.

After using hair dye a few times and having to deal with roots, I wanted an option of lightening my hair without the future issues. This product does not work for everyone but if you have lighter brown hair that isn't too dark, you will see that the product works. It looks like natural lightening and the color looks very natural!

The John Frieda Brilliant Brunette Visibly Brighter In-Shower Lightening Treatment is easy to apply, just get your hair wet and apply evenly concentrating on the roots, wait 5 minutes, rinse and Voila!! natural golden highlights and shinier hair, it is just a subtle change if that's what you are looking for. It does have a strong smell like ammonia, my hair was smelling like it all day, I also combined it with the shampoo version of the kit as recommended.

The in shower lighting treatment was easy to use and fast. You just poured it on your hair and it acts like a shampoo it makes a mousse that makes it easy to spread the product everywhere and not miss a spot. It does smell very strong like dye cause of the ammoniac and peroxide. And your hair continues to smell like so for the next day. As for the results, I do have very dark hair to begin with so I didn’t see much difference but maybe a little bit lighter and more shinny. Maybe this product is less damaging then actually dying your hair, but if I really wanted results and have lighter hair I would of bought a hair dye book. I got this product for reviewing purposes.

The John Frieda Brilliant Brunette Visibly In-Shower Lightening Treatment is the third product in this collection. Please note that this product has a strong ammonia scent. I did not use it in the shower. I wet my hair, put on some latex gloves and used a professional hair dye applicator brush to evenly distribute the formula all over my hair. I then rinsed it and then went to take a shower. I found that the treatment helped boost my natural highlights and give my hair an overall golden finish. A fabulous product for a great price!

it didnt brighten my hair,not even the slightest.i dont get it as it did nothing.didnt even add shine.nothing.just flushed my money down the toilet.says can use once a month.this is one treatment..mabe have to use every month for a few months to notice.says it has peroxide in it? definately not worth money and time.if i would have saw even a hint if change then mabe.dont throw your money away.