I have very stubborn hair! This product works wonders. I use it after I've finished showering and before I blow dry my hair. It keeps my frizz tamed and my hair straight and less like a lion's mane.

Instead of buying the primer of the collection of the frizz ease forever smooth for the finish, I decided to buy this because not only did it lasted me more than 24 hours but my hair loves this stuff and love the fact that it has thermal protection, which is a plus due to myself using a hair dryer on cooler days. Great price as well. This comes in a purple bottle now.

This product is amazing! My hair has a natural wave to it, but I usually straighten my hair. On humid or rainy days my hair gets big and frizzy, but after trying this product my hair looks as good as when I first straightened it. It has a great smell and makes my hair soft and silky without being sticky.

I have medium thick hair with large curls. My hair tends to become frizzy during humid conditions or windy weather. I tried John Frieda Straight Fixation® Smoothing Creme and absolutely love it. Not only does my hair no longer become frizzy but the texture feels so much silkier and smoother. I highly recommend it to any one with similar problems! Love this !!

I love this product! I use it right after I wash my hair, along with Garnier Fructis leave in conditioner and it leaves my hair soft, smooth and virtually frizz-free. It has a delicate scent to it. Even if I'm not going to straighten my hair, I still use it to give shiny softness and control frizz, without weighing down the natural curls in my hair. I'd recommend it to anyone!

it seems to work for me and my crazy hair that likes to frizz

Really good product. I put it in my hair after the John Frieda Serum and it work wonders....sometime I dont even need to blowdry my hair to get it straight, but thats just my biraicial hair.

I use this product on the daily basis every time I blow dry or straighten my hair. It makes my hair smooth and shinny and it really helps with the heat damage, plus it smells great! I am prone to oily hair so I have to be careful with certain products and how much of it I use but with this I can reapply it throughout the day and not worry about my hair getting oily. It's great!