I don't hate this shampoo but I wouldn't buy it again. It made my hair feel waxy while lathering it up and it became rough. Once dry, my hair seems to go back to normal and it's soft but I don't notice it gives me any volume at all. The scent is pleasant but this is an average shampoo.

Love this shampoo. It has gives great lather and feels so rich. It has a subtle and nice smell. I can't say for sure if it does much for my volume, but my hair feels fantastic afterwards. You really should try it - again, very reasonable priced.

This review is for the Volume shampoo. After reading the incredible claims about this product ("110% more fullness, 50% more thickness, 90% more lift") I was hooked. I went to Ulta and bought the shampoo and conditioner. I didn't really like the conditioner, so I won't waste my time reviewing it. Anyways I tried the shampoo in the shower, and when I was distributing it through my hair, my initial thought was that I didn't like it. It smelled good, but it felt like I was rubbing Pantene shampoo through my hair (like kind of rough, and it make it feel "squeaky" which i hate). I felt like I needed LOADS of conditioner because this shampoo didn't do much to detangle and soften my hair. I followed with Neutrogena Triple Moisture mask, which softened my tangles to perfection :). Then I airdry my hair, usually go to bed with wet hair so I'm not a dripping mess everywhere, and when I woke up, SURPRISE! My hair looked great! It actually seemed my waves were more defined, and for the 110 more fullness? Maybe more like 30%.. But it did give my some volume and body! I really like the way this shampoo makes my hair look, despite it's awful feel as I rub it through my hair. If you're looking for a pretty nice, inexpensive shampoo, and don't mind the squeaky feeling/using lotsa conditioner, then I'd give this one a try!