I had the chance to try this free with a FPC. I must say I was not so sure about the foam at first. But figured it was free I would try it. I LOVE it!! There was no harsh smell, no burning of the head. The coverage was good, and the end result was WOW! My hair is amazingly soft and super shiney. Price is about 13-14 dollars. But worth every penny.

I've received this product for free to try.

I can't say i'm a big fan of the mousse. Yes it's less messy but it just feels like it's not applied correctly. I like the end result though.

Nice color and no streak...will try again

Tried this hair dye and loved it,no mess,complete coverage and the small as not bad !

This was the best hair color I have ever used. I have received so many compliments from all my family and friends. Makes me look much younger. It is so very easy to use

This product was so easy to use and the color was amazing. I used one box and was amazed that I only needed the one... as I have middle of my back, thick hair. I would reccomend this to everyone!! :)

For the first time I was able to get great coverage and no spillage, all on my own. I followed the directions exactly, and watched the video on their site. Since Ive never used the product, I wanted to be safe not sorry. It was easy to use, covered my greys (what little I have..lol) and was an easy clean up. I wish it was a little cheaper $14.99SDM. But it truly was worth it. I have recommended it to friends since :)

First time ever using the colour foam! Wasn't sure about the foam it really didn't look like it was all over my hair but after the 30 mins washed it out and it looks good . Oh and it smells great. My hair was uneven before I dyed it but now it looks great. I only had to use one box and it did my whole head. First time ever. I will be using it again for sure!!

Since I like to experiment with my hair color quite so often last week I bought this hair color from SHOPPER'S DRUG MART.Having used so many makes so far I found this the best ever.It is a foam dye very easy to apply ,being non drippy it makes no mess,and the color was absolutely vibrant and the conditioner really made my hair feel like silk.Two thumbs up to John Freida for making this fantastic product for the hair!!
A must try Is what I say!

I received a coupon for this item during the FB promotion period. From one side I was really exited to try it, but from other side i was a bit scared, because previously I had bad experience with other foamy heir color. After a long hesitation I tried it and now i am huge fan. It was easy to apply, nice smell and the color is beautiful. Yes it coast a bit high, but I'm sure it's well worth it to some.

I was lucky enough to score a free sample of this colour foam, from a promotion on facebook. I was apprehensive, at best, when putting it on, as the foam was so light, and one box covered/saturated my very long hair;(when normally i use two boxes of any other dye. After a rinse, and dry, I was shocked by the phenomenal coverage it gave me, and it didn't have an overpowering scent. It covered the blue highlights in my hair entirely, when I needed that, and I was grateful however, the colour faded out very quickly. In 8 washes, my hair turned a little copper-y, and the blue showed through again.