I picked this up when I was at my local Shoppers Drug Mart.
This was the only red in stock. Wished I waited until they had the deeper red in stock.
This was a complementary box so I saved C$14.99.
Before you start, you should read the instructions.
This is a foam hair dye and not your usual gel/liquid one.
It only fills 1/3 of the bottle and I wondered if it was enough.
When I squeezed the bottle, it produced alot of foam.
It was plenty enough. I even had some left over.
When I was killing time, my head tingles (almost itchy) and I can hear the foam popping away - rice crispy surround sound.
I found it so easy to use and less messy.

The result:
It is not "red" enough but its okay
I noticed my roots are coloured but not so much at the ends.
Next time, I would try the deeper & brighter red.
At least I don't see any greys :o

*Update* Few weeks later I end up really liking it.
Maybe it is a good thing that it is not bright red since I work at the office and not a tattoo parlour :)

Maybe too good. After using the other foam colour I was extremely gun shy, but again being given this product free to test out, I thought, "well it's only hair".
I have dark brown hair, so I choose VR3, I wanted a deep red, something shimmering for the spring and summer. It went almost black, however in the sun shine I have these gorgeous red highlights thanks in part to my grey roots.
It's a little different as it asks you to tilt, not shake to mix, don't worry it does blend and blend well. Once you start to apply, do not worry to much about rubbing it in, apply all the mixture you need first, then pretend it's shampoo. I left it on the extra 10mins due to my grey hair, however next time I will not. One thing I did notice was that there was no harsh smell at all, I did not choke, feel overwhelmed and could sit with my family instead of being forced to sit in the bathroom.
The colour rinses out easily, I usually need my husband to help, not this time, the conditioning cream could be better however it does the job. Over the next few days what I noticed most was that it did not bleed onto my pillow, come out after washing, or onto the towel while drying. I find that with red hair dye it can bleed or fade very easy, John Frieda has done a great job making sure this does not happen.
I will use this product again, I will just adjust the time and colour until I find what works well for me. I recommend that you do the same. As with anything what works well for some may not work for all. Give it a try, I think you will like it.

What I like about this product is the variety of shades and colours and the fact that the colours feel new and modern to me, they aren't the old, stale colours you can tell are from a home box. It gives good coverage and one box will cover an entire head (even if you have long hair like I do!). I found that this dye is pretty subtle. I have medium dark brown hair and I went for a reddish lighter brown shade and while I did see some lightening and some red, it wasn't extreme. Most people didn't notice it, or if they did, it was just a small difference. It didn't hurt my hair at all, I felt like my hair was soft after I had dyed it. It had a pleasant scent to it too. It does fade within the first three washes I would say, but after that it doesn't really fade anymore. I'd like it if it did last shinier for longer but I think thats more of a science problem than anything else.

The packaging of the product is very attractive and nice, it's a bit pricier than other home dyes (compare 11 to 9) but I really like the foam feature and found it easier to apply. It has a non drip formula, which holds true but it is still possible to make a mess with this one! I'm very happy with my colour, as small a change as it was and I think I would use this dye again.

I received this dye for free from John Frieda.