This is one of the best drugstore hair dyes because it gives you the perfect color all over and really easy to use. It can be on the pricey side compared to other drugstore hair dyes but it is totally worth it. John Frieda makes great hair care products and this is one of them!

I loved this product, it was my first time using box hair dye, usually I have my hair done in the salon. I was very skeptical but this product was amazing. Great coverage! Would reccomend it for sure.

just love this product. easy to use and leaves my hair soft and shiny. the color was amazing.

This dye is more expensive than the rest, but it works really nice. Spreads evenly in your hair, washes out nice, and leaves a great colour. If you have the extra money to spend its worth it!

This product is not messy. It works better if someone else is there to help you. It smells great and the conditioner is amazing. My hair is very soft after using it.

This thing is amazing it's not messy it's easy to apply and it didn't damage my jhair and ididn't even need the whole thing !

One word "amazing". Love this product, no mess all foam, i have super long hair it take one half a bottle to color my long hair, not three. Just wonderful.

I have been dying my hair for over 15 years now (both at home and salon). This is by far the best at home colour kit I have ever used. It is easy to use. The foam penetrates my hair completely. No drips to worry about. The foam is easy to remove off your skin should any touch during the application process. The haircolour leaves your hair feeling silky. I was surprised how nice my hair felt as I was rinsing. No roughness or feeling that it would dry out my hair. The conditioner is not overly heavy and does not weigh down my fine hair. I had minimal hair breakage while rinsing or drying which is a plus. The colour results are nice and even and last just as long as any salon colour I have had. Definitely a product I would recommend to others.

If I could give two "you Betcha" I would be there! This product is truly amazing. I use to regret having to color my hair at home but with the precision foam it is truly so much easier and less of a mess to clean up. I LOVE this product and I will never use another hair coloring product other than this!

I have tried a number of hair colors, and I liked this one the best! The foam was easy to apply, and gave great results after. It's slightly higher priced than other foam colors, but worth it in my opinion!