Pretty good!

I bought this product a couple months ago when I dyed my hair red. So far it's been a decent shampoo. My color held up pretty well. The shampoo smelled great, and price was very reasonable. However, I did find my hair doesn't feel as clean as when I use my Joico Color Endurance Shampoo. But the price point of this shampoo is definitely more steep, and the joico shampoo isn't specifically for red hair color.

I will only buy this product when it is on sale

I like this product to use after a fresh dye job. I find it does help a bit with fading, though I would not say that results are anywhere in the wow factor of things.However, I feel the product is overpriced for what it is. I would not recommend it for regular use. I only buy it when it is on sale.

Made my salon colour last longer than normal! Glad I bought it!

I started using John Frieda's Radiant Red Shampoo and Conditioner since I died my hair auburn (again) three weeks ago. In addition to the colour looking rich and not fading fast, I love the cleaning and conditioning effects with my hair. My hair has never felt and smelled soo good! I can't stop touching and smelling my hair, more now than ever. I have been flip-flopping between drugstore shmp/cond products and salon products for years and this is the first drugstore product I have used that has felt like salon product results!