Product is great for all types of blonde hair to take away and brassy colour you may have.

It was great! It really did lighten my hair. I noticed results around the third use.

I think this shampoo is the only shampoo a blonde should use and their new go blonder one us even better you looks and feels great after just one use

This shampoo has some nice effects on my salon highlights and my natural blonde hair. After using everything looks smoother, brighter, more glistening. I get comments on how shimmery my hair looks. However I do find using it regularly that it causes some damage even though this is the moisturising formula, over time my hair looks frazzled. I also HATE the way it doesn't particularly want to lather and I have to use tons to get through my oily scalp. However bizzarely it does rinse clean easily and doesn't weigh down my hair. So overall I would recommend it as a refresher but not a regular use. Its also quite pricey so I wouldn't get it unless on discount.

This shampoo really does what it says it does. I recently went from dark brunette (my natural color) to a blonde ombre. Naturally, my hair turned shades of yellow and orange due to brassiness. My mom received a sample of this shampoo and gave it to me to try, and the results were dramatic. Even though this shampoo line is a little on the expensive side, I bought it anyway because it really did work for me. The reddish tones and yellow tones in my hair are almost completely gone and I'm not even half way through the bottle. Definitely recommend this product and will continue to buy it myself! Tip: Buy the conditioner as well, it's worth the money!

I dont like brassy or dull hair and this product takes care of that. I have fine hair so build up is a concern and usually means that I cant use many products. This does not build up in my hair which makes this a keeper.

Nice product. Not too blue so even if you put a bit more you don't look like a smurf. Gives a nice result but gives a lot of weight on the hair.

This shampoo is fine - I have platinum hair, and my colour stays white-blonde for a few weeks, but it always eventually turns a bit brassy (even with repeated and continued use of this shampoo, conditioner and other related products). I still use it because why not? White-blonde is better than brassy blonde right off the bat. But I'd be willing to suggest friends look for any product along the same lines, no need to stick with this brand.

I love this shampoo and conditioner. It does exactly as it says. It lightens....gently! It also makes my hair feel soft and silky! It is a bit more expensive, but definitely worth the price.

This shampoo protects my colour treated hair. It is a tone corrector and my colour lasts for 6 weeks.