Great product!

Naturally a brunette, it's taken a lot to get my hair blonde. I love the sheer blonde shampoo buy John Fried, keeps my blonde looking fresh longer then some of the higher end brands I've tried. Well worth the money too!

For Blonds

I use the go blonder in the summer to help lighten my hair and the highlight activating shampoo over the winter when I'm not out in the sun all the time. I really like the effects it leaves on my hair. It does tend to dry my hair more than most shampoos. Typically I don't need to condition, but I find that about once a week I am needing to condition with this product.

I would buy this again, no questions ask

After only two uses of this shampoo product I was already seeing a my hair go from a dingy blonde to a light summer sun kissed blonde it also made my hair feel light and healthy!

My hair is naturally blonde but I have always had darker roots. I dyed my hair blonde to rid of the roots but had a orange tinge. After using the shampoo and conditioner I notice the orange was gone.

I loved this product. The packaging was very sleek and modern looking, it looked very high end for being moderately priced. The product smelled nice, unlike the heavy chemical smell some other products of this nature have. The application was very smooth, neither the shampoo or conditioner left a residue or icky feeling after use. After about three uses, I noticed there was less yellow brassy tones in my hair and my hair looked like it had just been touched up.

My hair is fantastic it actually works really well at keeping my.hair blonde I have already gone to the store and bought it I love love it so much ❤

Takes two treatments to really notive it was a bit darker. Great solution to lightened hair when it becomes too light. Richer and softer hair. Leave on awhile if you want it to deposit more color

Love this stuff! Smells amazing, lasts a decent amount of time (depending on how much you use each wash!) and isn't too costly. Makes my hair light and beautiful!

I used this before I tried the go blonder and it got rid of the brassiness in my blonde hair, it also left my hair feeling healthier and softer so I would recommend it to any blonde

This shampoo makes my hair silky smooth and does brighten the color. I would definitely recommend the shampoo and conditioner, they work great together and your hair will feel and look healthier