Lives up to its' name!

This lightening spray does just that. Not acting too radically - allowing for gradual lightening for those of us afraid of having too drastic an effect. I spray it in once, and if I want more results, I use it again next time I shampoo. Fantastic results! Also great value as the bottle lasts a long time.

Absolutely Love

I have very long hair and my natural colour is dirty blonde. I've been using this for a few years, about twice a week before I blow dry and straighten my hair. It's absolutely fantastic. It subtly lightens my hair while giving me completely natural looking highlights. Everyone compliments me on my hair, even hair dressers ask who my colorist is. This product is cheap and the bottle lasts a long time, plus only using it sparingly a few times a week, my hair doesn't get dried out or damaged. Before I found this product I got salon highlights regularly which destroyed my hair. This is much gentler, lets me keep my almost waist length hair looking healthy, offers excellent value in that it's cost effective, and looks more natural than anything a salon could do. I highly recommend this product and pray that John Frieda never takes it off the market in my lifetime!

It was an impulse purchase and this product remained untouched for several months before I finally decided to give it a chance. The reason? Bad reviews, usually mentioning dryness and yellow / orangy hair.
I have a dark blonde / ash hair with gets darker on winter so I've finally tried the spray and it was a great surprise! I've been applying the product once a week for a month. My hair is lighter, with a beautiful color and is even brighter than it was before bleaching.
Based on my experience and the instructions in the product, I highly recommend it, but only if you have no color treated hair and is a natural blonde/dark blonde/ ash.

BROWN TO BLONDE

I'm was born a brunette, but my mother was obsessed with having blond babies, so she always put lemon juice in our hair before going to school. Throughout the years I became blonde. I've moved on from lemon juice and switched to this product. Living in Canada, heat does not come by us very often. So what I love about this product is that you can use it with heating products. Every other day I spritz this wet hair before drying and the effect was instantaneous!

LOVE LOVE LOVE

I was absolutely inlove with this product!!! it gave my hair a nice natural shine and feeling. I strongly recommend this product to hair lovers and anyone who wants a natural glow

Loved it

It’s the best shampoo and conditioner I’ve ever used dosent kill my hair and it makes it blonder for me, plus makes your hair very soft. Wouldn’t change

amazing product

I love it. I've been using it for a while now. It works really well. My hair is way blinder than before. It works best during summer times, but it'a alright during winter with the air dryer.

Best lightning product!

This product allows you to touch up roots and visibly lightness your hair within days. Feels way less harmful than bleaching. Cheap and effective! Available almost anywhere.

Love

I love the way it made my hair feel. Also how it brought out a lot of the natural high lights that have faded. Would highly recommend and will purchase agaiana and again

Super

J'aime ce genre de choses! Mes cheveux deviennent plus clairs au soleil et cela aide mes racines hivernales. Il n'a jamais l'air cuivré. Cela vaut absolument chaque centime