Love it!!!

For highlighted hair, it is ABSOLUTELY FANTASTIC!!! It leaves your hair super soft(feather soft to the touch), smells good, but enhances blond and highlights after first use. Recommend it highly..Definitely will be buying this again!!!

Parfait pour ranimer la couleur

J'ai adoré ce produit, les produits sheer blonde sont parfaits pour ranimer la couleur de vos mèches et vous faire aimer la couleur de vos cheveux jusqu'à votre prochain rendez-vous chez la coiffeuse.

great highlights

I tried a sample of John Frieda highlighting shampoo. I shampooed my hair and could see the blonder streak were lighter and more noticeable than before.

Loved this - it actually made my highlights brighter

I got this product as a sample and will be buying it as soon as I can get to the store! Loved how it made my highlights look lighter and brighter after only 2 uses. Very impressed. Left my hair soft and silky, and didn't weight it down which is important to me.

After 2 shampoos the brassiness was gone and my highlights popped a brilliant blonde. I would definitely purchase this again. I really like this shampoo.

I got this product by mail, I gave it to a friend because I am not blonde. Sur totally love it at the first try and shes already use the 3$ save for the product.

John Frieda is a good salon quality name and I expected a lot from this shamoo. It delivers what it promises. Smells great, cleans wonderfully. It activates lighter highlights in my light blonde hair and results are seen after a few weeks of use. My hair has nice subtle light blonde highlights. If you are looking for a big change in hair colour, this is not for you. It is probably meant for blondes as stated and the results are subtle, lighter waves of colour. I really like it.