Great!

I was using purple shampoo and when i found this I thought give it a try. Way better than purple shampoo. Leave my hair soft and shiny. I have brighter balayage hair. I really pleased with it. Definitly buy again

I would buy this product again

I just love this product after day one my hair feels so much better it’s looks healthy it shines and is soft. I can’t remember the last time my hair felt so good.

It really brings out your blonde streaks natural or died

This shampoo works for both natural blondes and died blondes. I'm a natural blonde and this shampoo really brings out my blonder highlights. It brightens your hair after a few uses. It doesn't ruin your hair or change it's color it just enhances the blonde you already have in your hair to stand out a little brighter. To continue to keep the bright steaks, you'll need to continue using the shampoo. The color lightening definitely last a few months if you don't reapply, but if you'd like to keep it the same lightness of recommend using it every time you shampoo your hair. The price is a little high for the amount of shampoo you get which isn't the greatest but it's definitely worth it, if your looking to brighten those steaks. It leaves my hair feeling a little stiff in the shower if you don't use the conditioner that it goes with, but still does the job with just the shampoo. It feels silky smooth once dry.

Soft hair and lovely colour

Highlights leaves my hair feeling dry, matt and very easy to break. Since I found John Frieda a few years ago, I always end buying these amazing products everytime I go to the hairdresser. It leaves my hair soft, shiny and smelling gorgeous, plus not more yellow tones. What else can I ask for? I love it.

Better than purple shampoo

I love this product. It works better than purple shampoo from the salon. I have a hard time keeping my blonde, I live in the country and my well water turns my blonde brassy, I’ve tried all kinds of shampoos, off the shelf and from the salon and this one is the only one that makes a noticeable difference after every wash.

Lighting hair

This is my go-to blonde shampoo. I was using John Frieda's other blonde shampoo before, and this one is far superior. I would prefer a scent that is not so basic/generic. I am naturally blonde so I use this mostly just to bring out my different shades, especially during fall and winter when the sun is not out as much. I would not recommend to use this every day (as you should not with any shampoo), because it only does so much for the color (and your hair will get used to it and it won't be clean as well, like with all shampoos); so I use this about every other shower, maybe even every third if I am taking showers more frequently (I take 2-4 a week regularly). A little really does go a long way with this shampoo, too. I have noticed that my hair does not need to be soaking wet - damp is okay - and it will cover all of my hair (medium length, just a little past my shoulders, and average thickness). Overall, this shampoo is great and I highly recommend it!

Omg!

I am in love with this shampoo! You only need to use a little bit and your highlights come out looking new! Great price for a great product. Would definitely buy again

Great Shampoo & Conditioner

This is a great product for us blondes for daily usage as well as weekly pick me up, if needed... It washes nicely, rinses out well and smells so good!! A must try!!!

Love this blonde shampoo

Love this blonde shampoo and I think it works really well, especially in the summer with the extra boost from the sun. It can be a little expensive, but I like to stock up when it is on sale.

I would definitely buy this product. I love it!

Love love love this product and the company! I received this shampoo as a sample and I can't get enough of it! My roots are super dark, and this shampoo slightly lightens them, as well as the rest of my hair within 3 washes.
It gives a more natural look to highlights. I love it and recommend this to anyone trying for highlights or brighter blonde hair.