I would 100% buy this again and again

I received a sample of this shampoo a few years ago and it has been my go to ever since! The shampoo did an amazing job lightening and maintaining the blonde in my hair and would be comparable to most purple shampoos with a much lower price than salons, I found this didn't dry my hair at all like most drug store brands do

Such a great product

I bought this product being pretty sceptical. I tried it about a year ago, and loved it then. I use it in combination with the go blonder spray, and it really works! I love this product. It smells great, and really lightens my hair.

I recommend every women who doesn't want a drastique change to use this shampoo and conditioner. I trfied it for 2 weeks and saw the change i wanted to see for a long time.

Makes my hair feel super soft

I love the way my hair feels after the shampoo. I have a naturally redish tint to my hair and I wouldn't really say that it made it too much blonder, but I only bought the shampoo so maybe with both I would have seen better results. But I love the way my hair looks and feels now, super soft and less frizz.

This stuff works. My blonde hair gets blonder

I like this shampoo because it makes my hair blonder in just a few washes. I find that my hair loses some of its natural blondeness in the winter months. I first started using John Freda Blonde Shampoo a few years ago and I think it is the best product for me.

Great product overall

My friend first introduced me to this product. After using this it made my hair noticeably smoother and lighter. I would say that this definitely works if you are aiming for lighter blond hair. I enjoy the scent it leaves and it blow dries nicely. I have recommended this to many friends and would definitely continue buying this.

Je n'achèterai plus se produit

N'éclaircit pas du tout les cheveux asseche énormément les cheveux malgres tout l'odeur de ce shampoing est agréable et le prix est quand à lui abordable

In Love! Highlights have never looked brighter!

I bought this in a last ditch effort to save some money on getting to my stylist before I planned on it (and they were looking super dull)...a week later they looked shiny and bright! This definitely works and smells amazing!

Love the highlight correcting shampoo - life saver for my bl

This shampoo smells so good and really works to brighten and clarify my blonde. I use it twice a week and it keeps my hair looking like i went to the salon! Defitiley worth the price

I love using John Freida blonde shampoo between colouring to maintain my blonde. Works almost instantly, matches my hair colour perfectly and leaves hair feeling soft and healthy.