Brightening up my blonde hair

I was really surprised at the effectiveness of this shampoo. It's thick and quite rich in texture and lathers well in my hair. It didn't stain my hands like some other purple shampoos I've tried, so not sure it was quite as effective. The scent was okay, nothing amazing, and it was easy to squeeze the bottle with wet hands in the shower. Overall, after blow drying my hair, I did notice that it was a brighter and whiter blonde. It really had lifted the darker blonde and orange tones, so I was really impressed! Especially at the price too, in comparison to other salon brands I use.

I'm not loving this

I've only used this once, as the messy purple liquid just seemed to go everywhere while washing my hair, my nails were purple and my scalp was dyed I just couldn't get all the shampoo out

Highly recommended product

This is the 3rd purple shampoo I have tried. For years I have bleached my hair and recently changed a darker blonde which gave me quite orangey/brassy tones. After using this shampoo even just once it's removed the orangey tones and made my hair a beautiful light blonde colour. It definitely does what it says on the bottle. The shampoo smells amazing and leaves my hair feeling so soft. Only one I would buy now.

Very Good

I was totally shuck with this purple shampoo, I used this for the first time and you could see an amazing stand out difference in the tone of my hair, it took away almost all the brassy tones in my hair (had quite a lot and it not long since dyed it)
When I use this shampoo I follow it with a hair mask just so my hair don’t get dried out.
This shampoo is a little pricey but worth it as you don’t need to use loads in one use and you only need to use it 1 to 2 times a week or as and when needed.
I would buy it when I run out.

I have bought this product again as well as the conditioner

Having blonde hair I often find a yellow tinge and have tried other shampoos the promise to get rid of the brassiness. They do as promised but leave my hair feeling like straw. I was sceptical about this but I needn't have worried. Left my hair feeling soft and easy to comb and style.removed all brassiness. I only left on my hair a few minutes but would leave longer if I wanted the platinum look. Works best with the conditioner. Cant get a bit messy if you squeeze out too much but a great shampoo.

Fabulously Invigorating

#gotitforfree The fabulously invigorating metallic lush purple that oozes out of the tube is brilliant. It makes me happy just looking at it. It makes me even happier after using for a little over a week. There was a noticeable difference to my hair's natural highlights after just two washes. I have completely untreated hair and am used to being in a sunny climate for most of the year. My hair goes a mousy flat brown in the winter months but this shampoo has made such a difference friends have commented and asked if I've died my hair!

Great results

I have used purple shampoo before to tone down brassy tones and always been happy enough with them, they all been pretty much the same.

What I like most about this one was it was noticeably different from the first instance.
This was like using a regular shampoo, it lathered up really well, ones I had previously used I find didn’t later up too well and you don’t feel like your gettin a proper wash, but the John Freida was different it actually was cleaning your hair at the same time.

Another thing I noticed was, other brands have discoloured my skin, nails and my bathroom tiles even after rinsing immediately.
John Freida did not do this as all, I didn’t have any purple in sight after using.

It really was an overall winner for me and I hadn’t even seen the results yet.

Results - yes I noticed a difference after the first wash, the blonde in my hair and definitely toned down and looked more ask than it did brassy, overall it’s a great shampoo, giving great results. Very happy with this.

amazing shampoo

i was so happy when i got this to try. having bleached hair can go abit discoloured but using this shampoo has made my hair even out and cancelled out the brassy tones. love when you apply the shampoo the purple does not stain the hands like some other brands do. received compliments on this at work when using it that my hair looks healthy.

Best purple shampoo

Help get rid of my brassy tones in my blonde hair and now my hair will last so much longer before needing to be coloured again. Such vibrant purple too. Left my bath water purple but didint stain my skin.

Love this shampoo

This is amazing! I decided to leave it on for 3 minutes once I had lathered it up.
My hair smelt beautiful! And once dry I could instantly see the results! My hair looked like a gorgeous light blonde with no odd brassy tones to it!
Just amazing!!