Brightest blonde

I have used a number of violet shampoos and conditioners but often the pigment is not strong enough to really see a difference. This is THE difference! Brassy tones gone just lovely soft and fresh blonde! I would definitely recommend this for blondes/ grey hair.

Took the brassiness out of my hair

This really worked for me. Took away all of the brassiness in my blonde. Had to leave it in for a while, however dont mind this. Found I used more than my usual brand to achieve desired outcome.

Definitely worth trying!

I usually use John Frieda's Purple Sheer Blonde Shampoo & Conditioner, so was intrigued to find out how good this one was.
It's the intensive purple shampoo and wow...Intensive is an understatement! This was so much brighter than the one I usually use so I will admit I was a little worried about it staining my light blonde hair as it's such a deeper brighter purple than the original.
I shampooed my hair with it, massaging it into my hair fully. Easy to apply and easy to wash out, it smells sooo good!
It did not stain as I was previously unsure about and my usual limp hair had volume for once in it's life!
I let it dry naturally and it was perfect. My hair smelt amazing, looked brilliant and feels super soft!
I have a sensitive scalp as well as sensitive skin and this shampoo left me pain and red free!
Would definitely recommend for sensitive skin as well as bleached/dyed blonde hair!

Great for blondes.

I love this for my blonde hair. I will now only use john frieda shampoo and conditioner. It feels like it is really cleansing as well as keeping my hair in good condition. After using this my hair looked light and healthy.

Works well but a bit slimy

I've always used John Frieda products for my hair but had not tried this new range previously. It works quickly on my dyed light blonde hair to help get rid of the stubborn brassy tones that come through from the sun or from not dying it for a while. It takes just 3 minutes to leave it on and wash off and foams up well. It has a thick slimy consistency but this quickly turns to foamy shampoo bubbles once rubbed through hair.
Beware, it does stain your scalp and nails/hands if you aren't washing it off quickly.
I would recommend it to my blonde friends, as long as they don't mind getting a bit purple in the worthwhile process.

Blonder than ever

#gotitfree

I have been using other John Frieda products for a while so I know the quality is great.

This shampoo doesn't make my hair greasy like some other shampoos and makes my hair smell lovely even the next day .
I am a natural blonde and I think I will need to use it for longer to see proper results but even after a week my hair seems slightly lighter.
The only fault I can see is that the bottle isn't bigger!

#gotitfree. My new holy grail!

This was sent to me as a free product to try from @chickadvisor. I have been using this for a week and I love it. I find shampoo a tricky product as I have extremely fine hair. Some shampoo’s tend to cause my hair to go greasy. This is NOT one of them. My hair looks shiny and healthy. I have naturally blonde hair and people have commented asking if I had it lightened. @johnfriedauk have definitely created a fantastic product here and this is now my holy grail shampoo. Thank you.

Brilliant blonde

My hair is now a beautiful light blonde and the brassy colour has waved goodbye thanks to john freida violet shampoo. My hair smells fabulous, looks amazing and feels fantastic. I feel so confident with my great looking hair. Fabulous product.

Removes brassiness after first wash

This comes out in a gorgeous pearlescent purple colour, and has a really nice consistency. I've used similar products, and generally find that I have to use more than my regular shampoo, as they don't like to lather up much. This one however, lathered up no problem and yes, the first time, I used way too much lol This smells gorgeous, and felt quite nice as I massaged it into my hair, but it did feel super dry during rinsing! I compensated by using a super moisturising conditioner which seemed to do the trick. Once I blow dried my hair, the difference was immediately noticeable. I have highlights, and they were beginning to have that brassy tone showing through, until I used this. After just one use, my hair looked more ashy and pretty shiny too.
I recommend this product as it works far better than most I've tried, although I do suggest limiting use to once weekly if have dry hair, as this just dries it out more and leaves it feeling straw like. A good conditioner helps.

Love this shampoo

For a start I loved the colour of the shampoo it was a gorgeous purple colour and didn’t want to was it out lol

I was scared that it might die my scalp like a similar product but didn’t have a problems at all

This lathered up amazingly and washed out without leaving and residue

I have light natural hair and this defo took out the brassy ness and has helped as I’ve just got bk off holiday