does what it says!

I love this shampoo. I have naturally blonde hair along with my two young daughters. We use this shampoo and believe it works. My hair gets so brassy over the winter without the natural sunlight. This toned it down after just the first use. It also makes my hair feel soft, light and clean.

Very, Very Purple!

This shampoo is so intensely purple! I was worried about it staining my hands or the tub but it didn’t which is great! It didn’t make a mess, smells great, and lathered surprisingly well. I didn’t notice a HUGE difference in my hair, but that may be because my blonde is only highlights, but for those with all-over naturally blonde hair it would probably be more effective. I did notice that the parts of my hair that are blonde are a bit lighter and brighter. I also noticed that my hair is nice and soft and shiny after using this shampoo which is a nice added bonus! I think with using this product long-term i’ll see more noticeable results. :)

Lovely effect

I recently used this product to try for the first time and I love it. It thoroughly cleans my hair and it has a lovely scent. It gives my hair a cool hue which is what it’s supposed to do. I will definitely purchase it again and I do recommend it to others to try.

It kicks brass! Did a great job of toning my hair

I would definitely recommend this to anyone looking to tackle the brassiness that come with being blonde. I’ve used other purple shampoos that have a plastic sort of smell, but this one smells divine!

Excellent Product

I purchased this product to see if it would take out some of the yellow brassy tones in my highlighted hair. After one use it made my blonde brighter and got rid of the unwanted yellow colour. I would highly recommend this product. It worked exactly as described

Super happy with purple shampoo

This has been very effective on my hair. The blonds look better and the hair is not too dry either. Overall really happy with the results.i use it combination with the conditioner and the results have been nice. It has prevented the natural colours coming back into the blond.

I would buy this again!

I purchased this to keep my recently coloured blonde, truly blonde instead of turning brassy and yellow and it has done so! I enjoy the fragrance and it works well.

Brassiness Removed

I was given the opportunity to try this product. John Frieda Violet Crush shampoo does what it claims plus it smells great doing it. I have dirty blonde hair with blonde highlights. My water can sometimes make my highlights look brassy so I was very excited to try this product. I noticed a difference after using it twice. I enjoyed it didn't tangled my hair like some other shampoos for blondes.

A good basic purple shampoo

I was given the opportunity to try out John Frieda’s Intense Purple Shampoo, Violet Crush for Blondes for free. I wash my hair about 1-2 times per week to maintain colour and health. I’ve tried A LOT of blonde shampoos, salon brands and your regular department store options. I was initially surprised (and pleased) to see this one was actually a vivid purple, normally you only get this in the premium salon brands. After a few uses I was pretty happy with results, I did notice a slight difference in lessening my brassy tones. I would definitely recommend this for any blondes new to the purple shampoo realm. That being said it was not as good as my premium brand at reducing brassy tones or maintaining the ashiness I look for. As soon as I used my high end shampoo I noticed an immediate improvement and for that reason alone I’ll be sticking with my premium brand.

Not Good

I tried the conditioner of this and it was not NEARLY pigmented enough to effectively dissipate brassy hair. I have used this conditioner for at least 4 washes and it has shown to hold nothing on my Kristin Ess one.