Loved this

I loved this hair mask! It made my hair feel really soft which isn’t the norm for a toning product. It smelled lovely and made my hair feel like it was salon washed. It was very conditioning and didn’t feel heavy or make my hair greasy

Amazing

Absolutely Loved this product!! Lightens your hair beautifully and gets rid of that brassiness! Leaves your feel strong smooth and looking amazing. I will definitely be buying this on a regular.

Love it!!

Absolutely Loved this product!! Lightens your hair beautifully and gets rid of that brassiness! Leaves your feel strong smooth and looking amazing. I will definitely be buying this on a regular.

Amazing

I love John Frieda products for blondes I've been using them for years and they are absolutely amazing they brighten my hair no more Brazzy blonde. Definitely a must have makes my hair so soft so silky.

Brilliant hydrating toning mask!

I have used many “purple shampoos” over the years which mostly have left my hair so dry and feeling horrible afterwards. I have been careful not to overtone and damage my hair. I love that I can use this mask without worrying about this issue as it is hydrating and not too strong. It leaves my hair feeling super soft and smooth and also reduces brassy yellow tones and gives more of a natural ash blonde colour. I also have a high end toning mask too but after using this one I’ll probably just stick to this and save my money as it does the job! My hair is all over highlighted blonde.

This is amazing

I have just started bleaching my hair from a very dark brown to a all over blonde due to the brown it gets brassy tones to it so I wash hair in my purple shampoo and then put this product throught it easy to rinse off and smells lush to once hair dries my blonde is so much brighter and feels great

John Frieda Violet Crush Purple Toning Mask

wow just wow. I absolutely loved every minute of this. I put it on after I had washed my hair and combed it through then left it on for about 10 minutes. It really toned the brassy bits of blonde in my hair. It appeared brighter, softer and smoother.

Lovely tone

Love this hair mask it definitely toke away the brass out of my hair and left it a lovely ice tone . It always made me hair feel incredible soft and shine .

Amazing stuff

Absolutely fantastic stuff and you can definitely see the difference after a couple of uses, I'll definitely be buying more and highly recommend this for blondes

Converted

I really like this, and I have to be honest I wasn’t sure I would at first! I’ve been using my usual purple shampoo for about 3 years now and I was pretty positive I wouldn’t be converted… but I am! It smells lovely, it leaves my hair feeling really nice and although it isn’t as strong as my purple shampoo and conditioner I usually use it still takes away my yellow tones and neutralises them. I’ll be buying this again.